I don’t get it.
I was interviewing potential new assistants to work in my office and one of them has rotated through a bunch of cosmetic surgery offices in the Bay Area. She said to me, “You write your blog?” “Yes. Doesn’t everyone?” And she laughed a little and said, “No.”
Hmmm.
I guess it makes sense to me from a volume standpoint. I have been befuddled, wondering how some doctors have huge volumes of blogs and articles on sites all over the place. Are they not operating and seeing patients? Do they not have families and lives? Do they just not sleep? I just can’t plum keep up.
But it doesn’t make sense to me in a global sense. How can a staff member truly write for the doctor? And if you like the voice of the blog, how awful to get to the appointment and meet the doctor and know the doctor clearly wasn’t the one who you “met” while reading their blogs.
SO. This is me. Lauren Greenberg. I like writing blogs. Maybe it is my liberal arts education peeking through. I like to educate. I like to demystify. I like to translate medical mumbo jumbo into concepts everyone can understand. And I can’t imagine someone in my office writing it for me. One of my assistants has been with me for 10 years. 10 years! But I wouldn’t want her writing my blog. This blog, for many of you, is your first introduction to me.
It is important you “click” with your doctor. So read on…. And if you like what you read (how could you not? Plastic surgery has some really interesting stuff), come on in. I look forward to meeting you.
(And I will be the one to meet you. See my blog on I am not an institute.)